Alex Nourse

Alexandra Nourse worked as a journalist in The Netherlands and has a degree in marketing and advertising from SRM in Amsterdam. After several years in advertising she became marketing manager for General Cosmetics, the largest cosmetics company in the Netherlands. She co-founded with her husband Bob Nourse the home furnishings and retail company The Bombay Company in Toronto and worked until retirement as EVP Merchandising in Fort Worth, Texas. Alex did not ever expect to serve on the board of a ballet company; as a girl, she never took ballet lessons and rarely attended performances! All that changed when she moved to Fort Worth, Texas, and became familiar with the Fort Worth/Dallas ballet and joined their board. After her retirement and move to Santa Barbara, she joined State Street Ballet’s board and followed with interest and admiration the growth of the company for many years.